Towards the end of 2018, Joana thought about the possibility of setting up a children's publishing house.

His first idea was that he wanted to be closer to books and that children's books brought him great happiness.

In the research process, she met with her friend Violeta, who was a specialist on the subject. They had a coffee.

The next day Violeta called her: she had had a dream related to the publishing house, they had to get together and talk. It was an endless conversation, which continues to this day.